Viya Chen

Coach Mentor
Strengths Amplifier


Top 5 Gallup Strengths



Viya Chen is a strategic and strengths focused executive and business coach with more than 25 years of innovative leadership in APMEA region, a PCC, Gallup Platinum Strengths Coach, ACTA, a member of the Thunderbird Educator Network who offers coaching and facilitating training in Chinese and English.

Diversified expertise in business leadership and brand marketing communication, including, Vice President and Senior Regional Director of McDonald’s Taiwan and APMEA, Executive Director of Ronald’s McDonald’s House Charity, General Manager of City Chain and Group Account Director of Ogilvy & Mather Group.  She has her coaching company in Singapore and is also the Chief Strategy Officer of International Coach Academy Asia.

She has a particular interest in strengths based business and leadership coaching.  Clients come from a diverse range of industries including finance, banking, MNC, retails for c-suite level executives, leaders and managers.  She has a Master degree from Michigan State University USA, a keynote speaker, facilitating trainer and author of “See the power of Vision”, “Unlock the Power”, “90-Days Challenge”

Quick Facts

Viya Chen

Personal Branding
Strengths Amplifier

Areas of Personal Expertise

  • Business
  • Executive
  • Leadership and Career Coaching


  • Master of Marketing Communication
  • Bachelor of Mass Communications
  • Professional Certified Coach with ICF
  • Certified Professional Coach with ICA
  • Certified Strength Platinum Coach with Gallup
  • Global Leadership with Thunderbird University
  • Certified ACTA trainer with WDA
  • Certified University lecturer with MOE Taiwan

Work Experience

  • Vice President and Regional Senior Director of Marketing in Fortune Top 100
  • Chief Executive in Global NPO
  • Managing Director and Chief Strategy Officer in Coaching and Consultancy
  • General Manager in HK Hang Seng Retail Group
  • University Lecturer in Taiwan Universities

Fluent Languages
English, Mandarin

Client Types

  • C-suite Executives
  • Business Leaders
  • Managers
  • Entrepreneurs
  • Regional Heads

Industry Coached

  • MNC
  • Finance
  • Banking
  • Technology
  • Retail
  • Government
  • Education
  • NPO


“Viya shows a spirit of positivism, hope in touching hearts and transforming lives through coaching.”

Hong Siang Cheng, Certified Career Coach

“Viya’s training is inspirational, energising, and bring lots of ideas with both substantial and in-depth knowledge together with case studies, learning from experience and being fully practice-oriented. The well-balanced composition of participants contributed to interesting and focused discussions and exchanges.”

Sia Hua Lim, Adult Educator

“It’s a real life transforming course that I have attended. It provided me a self-awareness exploration opportunity and followed by self-coaching journey, allowing me the possibility to elevate my personal and professorial lives.”

Saw Kee Ooi,Training and Development Manager

“Viya is knowledgeable, engaging and interesting.  She used lots of different techniques to let us understand what is coaching.”

Kent Ng, Trainer